Fox Theatre Series Re-Engagement Campaign

Targeted lapsed audiences to drive theatre series purchases for the 2025–26 Fox Theatre Series, focusing on the holidays.

Focused on re-engaging past attendees with a value-driven offer, combining nostalgia with a limited-time incentive to drive urgency and conversion. Leveraged audience segmentation, purchase timing insights, and A/B testing to optimize messaging and performance.

Results

  • Generated 6-figure revenue through targeted re-engagement campaigns

  • Achieved double-digit conversion rates among lapsed audiences

  • Drove subscription purchases from previously inactive ticket buyers