Premium Upsell Strategy for VIP Experiences
Increased premium add-on and season membership conversions through a targeted campaign showcasing the VIP experience, long-term value, and limited availability.
Fox Theatre Series Re-Engagement Campaign
Re-engaged lapsed audiences with a targeted, offer-driven email campaign, driving subscription purchases and strong revenue for the Fox Theatre Series.
Urgency-driven lifecycle marketing
Executed a high-impact Cyber Deals campaign leveraging email and SMS to convert in-market audiences through limited-time offers, strategic segmentation, and coordinated multi-channel messaging.
